Goldie Behl Returns to TV with Two Hit Shows, Discusses TRPs & OTT Disruption

• Producer Goldie Behl's Rose Audio Visuals returns to general entertainment channels (GEC) with two successful daily shows: Itti Si Khushi and Jaane Anjaane Hum Mile.
• Behl emphasizes that television remains relevant due to its accessibility, affordability, and ability to foster family viewing habits, calling it a 'habit, not a phase'.
• He highlights the importance of character consistency and evolution in retaining long-term TV viewership, as audiences connect deeply with characters' journeys.
• Rose Audio Visuals is expanding its content ecosystem beyond films, TV, and OTT to include podcasts, micro-dramas, and branded content, embracing resilience and transformation.
• Behl believes successful content, regardless of platform, taps into a universal emotional core, making stories rooted in India relatable globally.

Why It Matters: Goldie Behl's successful TV comeback underscores television's enduring power as a habit-forming, accessible medium.