BTS Dominates January K-Pop Brand Rankings Ahead of Comeback

• BTS secured the number one spot in the January K-Pop star brand reputation rankings, reaffirming their top position in the K-pop world.
• The Korea Corporate Reputation Research Institute analyzed 279,006,497 pieces of star brand big data from December 29, 2025, to January 29, 2026.
• BTS achieved a brand reputation index of 10,625,128, marking a 62.84% increase from December, excelling in participation, media, communication, and community engagement.
• Television personality Yoo Jae Suk ranked second with 7,315,283, followed by singer Lim Young Woong in third place with 7,240,227.
• Rising girl group IVE and global sensation BLACKPINK rounded out the top five, showcasing strong fan engagement and collective brand power.

Why It Matters: BTS reclaims the top spot in K-Pop brand rankings, demonstrating immense popularity ahead of their comeback.