HYBE faces US lawsuit alleging ex-PR firm smeared Min Hee Jin

• HYBE faces new controversy over a US lawsuit alleging online smear campaigns targeting Min Hee Jin.
• The lawsuit names TAG PR, a former HYBE-owned firm, for orchestrating coordinated smear operations.
• Jonesworks, a PR firm, filed the suit, claiming TAG PR used anonymous posts and news articles to damage reputations, including Min Hee Jin's.
• A website, "minheejin.net," allegedly created to attack Min Hee Jin, was cited in the complaint, with its operational timeline overlapping HYBE's ownership of TAG PR.
• HYBE denies any involvement, stating the lawsuit reflects "one-sided claims" and that the company has never engaged in smear campaigns.

Why It Matters: This reveals potential unethical PR tactics by a major entertainment company.