Nayanthara, Samantha, Rashmika: South Actresses' Box Office Clout

• Southern cinema actresses like Nayanthara, Samantha Ruth Prabhu, and Rashmika Mandanna are increasingly driving box office success.
• Nayanthara, known as the "Lady Superstar," reinforced her commercial weight with her Hindi debut in the record-breaking film "Jawan."
• Samantha Ruth Prabhu has been vocal about unequal pay for actresses and launched her production house, Tralala Moving Pictures.
• Rashmika Mandanna, a "pan-India star," has seen her last three films collectively gross ₹3096 crore, highlighting her significant stardom.

Why It Matters: Female stars are reshaping Indian cinema's traditional male-dominated landscape.