Netflix Makes History: Allu Arjun's 'AA22XA6' Lands Record ₹600 Cr Deal!

• Netflix acquired digital rights for Allu Arjun's upcoming film 'AA22XA6' for a reported ₹600 crore.
• This marks one of the biggest OTT deals in Indian cinema history, setting a new industry benchmark.
• The film, directed by Atlee, stars Allu Arjun in a double role with Hollywood-level VFX.
• Deepika Padukone, Mrunal Thakur, and Janhvi Kapoor are also part of the star-studded cast.
• The deal underscores Netflix's strategy to leverage pan-India stardom and OTT's growing role in film revenue.

Why It Matters: Allu Arjun's 'AA22XA6' secures a historic ₹600 Cr Netflix deal, redefining OTT's role in cinema.