Ram Charan's 'Peddi' Smashes Records Pre-Release: Non-Theatrical Rights Sold for Crores

• Ram Charan's upcoming film 'Peddi' has sold its non-theatrical rights, including satellite and music, for 40 crore rupees before its release.
• Netflix acquired the OTT rights for 105 crore rupees + GST, marking the biggest deal for Telugu cinema to date.
• Disney+ Hotstar secured the digital rights for 42 crore rupees, making it the largest OTT deal in the South Indian industry.
• Directed by Buchi Babu Sana, 'Peddi' is a rural cricket-based sports action drama starring Ram Charan in a rustic look, with Janhvi Kapoor making her South-Bollywood fusion debut.
• The pan-India film, set for a March 27, 2026 release with a budget of 200-300 crore rupees, also features AR Rahman's music and a star-studded cast.