Delhi High Court Upholds Jr NTR's Personality Rights, Bans Unauthorized Use

• The Delhi High Court has protected the personality and publicity rights of Telugu actor Jr NTR.
• Jr NTR filed a petition against the widespread unauthorized commercial use of his name, likeness, and associated identifiers.
• The ruling covers his names (NTR, Jr. NTR, Tarak) and sobriquets (Man of Masses, Young Tiger), image, and likeness.
• The Court recognized Jr NTR's celebrity status and affirmed his proprietary rights, linking personality rights to Articles 19 and 21 of the Constitution.
• Intermediary platforms are directed to remove infringing content, and the order protects Jr NTR from misuse by unidentified individuals, including AI-generated material.

Why It Matters: Delhi High Court grants significant protection to Jr NTR's personality rights, setting a precedent against unauthorized commercial use.