Taylor Swift Fights 'Swift Home' Trademark, Citing Consumer Confusion

• Taylor Swift's company, TAS Rights Management LLC, asked the U.S. Patent and Trademark Office to block the 'Swift Home' trademark.
• The pop superstar argues that the bedding company's logo, featuring a cursive 'Swift,' closely resembles her trademarked signature.
• Swift's team believes the trademark would mislead consumers into thinking she endorses Cathay Home Inc.'s products.
• Cathay Home Inc. sells products through major retailers like Bed Bath & Beyond, Target, and Nordstrom.
• Trademark attorney Josh Gerben noted that Swift, despite her significant IP investment, has filed relatively few trademark oppositions, suggesting the logo's similarity to her signature was a key trigger.