The 50' Dominates OTT: Most-Watched Show on JioHotstar with 6.5 Million Views

• Banijay Asia's 'The 50' becomes the most-watched show on OTT with 6.5 million views on JioHotstar, as per Ormax Media.
• The reality show achieved this milestone despite competition from ICC World Cup, Women’s International Cricket, and premium scripted content.
• Adapted from 'Les Cinquante', 'The 50' features 50 high-profile personalities in a palace-style setting, focusing on strategy and survival.
• Unique fan-first prize construct: the cash reward is won by one of the winner’s registered followers, enhancing audience participation.
• Deepak Dhar of Banijay Asia highlights the show's success as proof that Indian audiences are ready for bold, localized global formats.