Asit Kumar Modi's show Taarak Mehta Ka Olotah Chashmah is a hit
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Moneycontrol02-01-2026, 16:09

TMKOC's Asit Modi on Jethalal, Dayaben's Iconic Status: 'Never Imagined This Success'

  • Producer Asit Kumar Modi expressed surprise at the iconic status of characters like Jethalal and Dayaben, stating he never imagined such success.
  • Taarak Mehta Ka Ooltah Chashmah (TMKOC) disrupted Indian TV in 2008 by introducing a daily sitcom rooted in everyday life and gentle humor.
  • Modi's core intent was to create a family-oriented show offering rest, peace of mind, and genuine happiness with wholesome comedy and meaningful messages.
  • The show's relatable humor stems from Modi's upbringing in a chawl, depicting community living and natural everyday moments.
  • Modi emphasizes teamwork, a collaborative leadership approach, and accepting criticism as part of the process to sustain the long-running show.

Why It Matters: Asit Modi reflects on TMKOC's unexpected success, crediting simple storytelling and family-centric humor.

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