Lego's Biggest Change in 50 Years: 'Smart Bricks' Divide Fans

• Lego introduces 'Smart Play' line with 'smart bricks' that light up, change colors, and respond to player actions.
• These bricks contain microchips, motion sensors, miniature speakers, and synthesizers, operating via Lego's encrypted BrickNet system.
• The first sets, including Lego Star Wars, launch March 1, 2026, with pre-orders starting January 9, priced from $69.99 to $159.99.
• Aimed at younger children, these bricks offer interactive physical play without screens, encouraging imaginative play.
• The innovation sparks debate, with some arguing smart bricks undermine the traditional, imagination-driven charm and therapeutic benefits of classic Lego.

Why It Matters: Lego's new 'smart bricks' bring interactive tech to toys, sparking debate over traditional play vs. innovation.