Bangladesh Cricket Faces Major Setback as Indian Brand SG Halts Player Sponsorships

• Indian cricket equipment brand SG is reportedly considering ending sponsorship deals with several Bangladeshi cricketers.
• SG has paused its Bangladesh-related sponsorship plans due to deteriorating cricketing and political ties between India and Bangladesh.
• Players like Litton Das, Mominul Haque, and Yasir Ali have individual sponsorship deals with SG, which are now uncertain.
• The situation escalated after BCCI instructed KKR to release Mustafizur Rahman from IPL 2026, reportedly due to political pressure amid attacks on Hindus in Bangladesh.
• Bangladesh Cricket Board (BCB) expressed reluctance to send its team to India for the 2026 T20 World Cup, citing security concerns, and banned IPL 2026 broadcast.

Why It Matters: Deteriorating India-Bangladesh ties lead to SG halting cricket sponsorships, impacting Bangladeshi players and BCB's T20 World Cup stance.