IPL Media Rights: Why Next Cycle May See Stagnant Value Despite Growth

• IPL media rights reached a record Rs 48,390 crore (USD 6.2 billion) for the 2023-2027 cycle.
• A report by MPA projects the 2028-2032 cycle's media rights value to remain flat at around USD 5.4 billion, despite rising viewership and team valuations.
• Broadcasters Disney Star and Viacom18 are reportedly facing over Rs 16,000 crore (USD 1.75 billion) in losses from current rights.
• The merger of Disney Star and Viacom18 into JioStar is expected to reduce competition in the next auction, impacting bid prices.
• Slower advertising growth (7% vs 18% previously) and regulatory changes affecting advertisers like ed-tech and real-money gaming contribute to the stagnation.