Moonshine Adopts Ad-Subscription Poker Model; Get Zapped Takes Over PokerBaazi Operations

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PokerBaazi Pivots to Ad-Supported, Subscription Model After Gaming Act

Advertising viability will depend heavily on user retention metrics, including time spent on the platform and repeat engagement.

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Storyboard•17-02-2026, 08:58

PokerBaazi Pivots to Ad-Supported, Subscription Model After Gaming Act

•Moonshine Technologies shifts PokerBaazi to an ad-driven and subscription-based free-to-play model under Get Zapped Technologies Limited.
•The move follows India's Promotion and Regulation of Online Gaming Act, 2025, which outlawed real-money online gaming.
•Users can access PokerBaazi for free with ads or purchase ad-free subscriptions (Rs 499/month, Rs 999/three months) with extra features.
•Nazara Technologies, an investor in Moonshine, reported a Rs 914.7 crore impairment due to the regulatory changes.
•The industry views this as a significant strategic reset, testing if users will embrace poker as pure digital entertainment.

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