AI-Led Retail Transformation Unlocks 40-60% Gains: BCG-RAI Report

• Retailers adopting end-to-end AI transformation can achieve 40-60% performance gains, far exceeding standalone AI benefits.
• India's retail sector success hinges on strategic clarity, disciplined execution, and AI-led transformation for its next growth phase.
• Structural changes in consumer engagement, operating models, and talent management are crucial for capturing value in the projected Rs 200 trillion market.
• Private consumption, driven by discretionary and services spending, fuels the expansion of the retail market.
• Integrated AI across the entire value chain, from demand forecasting to personalized marketing, is essential for transformative impact.