Balaji Wafers Secures Strategic Investment from General Atlantic for Expansion

• Gujarat-based snack maker Balaji Wafers has signed a definitive agreement for a strategic investment from global growth equity firm General Atlantic.
• The investment, undisclosed in size, will be used to strengthen corporate functions and accelerate expansion across India.
• Founder and Chairman Chandubhai Virani highlighted General Atlantic's expertise in consumer businesses and long-term value creation as key to the partnership.
• Previous talks with other investors like General Mills, PepsiCo, ITC, Kedaara Capital, TPG, and Temasek reportedly fell through due to valuation differences.
• Balaji Wafers reported Rs 6,500 crore revenue and Rs 1,000 crore net profit last fiscal year, holding a 65% market share in Gujarat, Maharashtra, and Rajasthan.

Why It Matters: Balaji Wafers partners with General Atlantic to fuel nationwide expansion and strengthen operations.