Govt Halts 10-Minute Delivery: Quick Commerce Giants Forced to Rethink Strategy

• Union Labour Minister Mansukh Mandaviya persuaded major quick commerce and food delivery platforms to remove 10-minute delivery promises from branding.
• Companies like Blinkit, Zepto, Zomato, and Swiggy are expected to revisit their ultra-fast delivery strategies.
• The intervention follows concerns about pressure on gig workers, safety, and working conditions due to aggressive delivery timelines.
• Blinkit has already removed the 10-minute delivery promise; other companies are anticipated to follow suit.
• This move comes amidst increased scrutiny of gig worker conditions and recent protests by delivery riders demanding better pay and safety.

Why It Matters: Government intervention forces quick commerce to prioritize gig worker safety over ultra-fast delivery promises.