OpenAI's 'Sweetpea' AI Device to Challenge AirPods with Always-On AI

Brand Marketing
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Storyboard•13-01-2026, 16:48
OpenAI's 'Sweetpea' AI Device to Challenge AirPods with Always-On AI
- •OpenAI is rumored to be developing an AI-powered ear-worn device, codenamed "Sweetpea," to rival Apple's AirPods.
- •The device is positioned as an always-on AI companion, not traditional earbuds, with prototypes expected by Q4 2028.
- •Former Apple design chief Jony Ive is leading the industrial design, aiming for a September 2028 launch with 40-50 million units.
- •Sweetpea is described with an "egg stone" form factor, running on a 2nm mobile processor and a custom AI chip.
- •It aims to be a voice-first interface, acting as a "third device" alongside smartphones, with Sam Altman and Jony Ive confirming hardware development.
Why It Matters: OpenAI's 'Sweetpea' could redefine wearable AI, challenging Apple with an always-on, voice-first companion.
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