Kohli Sells one8, Invests ₹40 Cr in Agilitas for Global Indian Sports Brand

• Agilitas Sports is acquiring Virat Kohli's sportswear brand, one8.
• Virat Kohli will sell one8 to Agilitas and invest Rs 40 crore, becoming a minority shareholder.
• The partnership aims to build India's first global high-performance sports brand.
• one8 will now focus on high-performance footwear, training apparel, and sports-led lifestyle products.
• This move follows the end of Kohli's long-term contract with Puma.

Why It Matters: Kohli's strategic investment seeks to create a global Indian sports brand.