Wow! Momo Faces Crisis After Deadly Kolkata Warehouse Fire; Governance, Trust Questioned

• A deadly warehouse fire near Kolkata's EM Bypass claimed 11 lives, triggering a reputational crisis for Wow! Momo.
• The incident in Anandapur area raised concerns about workplace safety and regulatory compliance, with 17 workers reported missing.
• Fire department officials stated the warehouse lacked formal fire clearance and a fire license, claims denied by Wow! Momo.
• Wow! Momo, founded in 2008, maintained the fire originated in an adjacent godown, but three of its personnel died.
• The tragedy highlights the challenge for fast-growing startups to balance rapid expansion with robust governance and safety standards.

Why It Matters: Wow! Momo faces intense scrutiny over governance and brand trust following a deadly warehouse fire in Kolkata.