State: Kerala | Sales: 6% | Kerala recorded 2.29 crore cases of IMFL sales in FY25, placing it seventh nationally. The state has a high per capita consumption rate, largely driven by social drinking culture and tourism. State-run liquor outlets continue to be the primary retail channel, contributing to structured sales data and regulatory oversight.
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CNBC TV1803-02-2026, 12:40

Bengaluru Pub Booked After Minor Dies Falling From Building Post Alcohol Consumption

  • Bengaluru police initiated legal action against a pub for serving alcohol to a 15-year-old minor.
  • The minor died after falling from the 7th floor of an apartment building following alcohol consumption at the pub.
  • The incident occurred on January 31, 2026, within the limits of Rajarajeshwarinagar Police Station.
  • Owners and staff were booked under the JJ Act and Karnataka Excise Act after a complaint from the boy's father.
  • The boy reportedly jumped due to fear of parental punishment after celebrating his school farewell with friends.

Why It Matters: A Bengaluru pub faces legal action after a minor died post-alcohol consumption, highlighting underage drinking dangers.

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