Commerce Ministry Launches ₹4,531-Cr Market Access Initiative for Exporters

• Commerce Ministry rolls out ₹4,531-crore Market Access Initiative (MAI) over six years (FY2025-31) to boost exports.
• Provides financial aid for exporters to participate in international fairs, exhibitions, buyer-seller meets, and global branding.
• Includes TRACE sub-component for new market entry, reimbursing compliance costs like testing and certification for destination-specific requirements.
• Mandates 35% MSME presence in supported events, prioritising new geographies, and offers partial airfare for small exporters.
• Aims to address long-term structural constraints and build competitiveness, not just react to short-term trade disruptions.

Why It Matters: India launches a ₹4,531-crore MAI to empower exporters, focusing on global market access and long-term competitiveness.