India's Road Safety Crisis: From Awareness to Action with Sadak Suraksha Abhiyaan 2026

• India faces a severe road safety crisis, with 474 lives lost daily and 173,000 fatalities from 480,000 accidents in 2023.
• The crisis disproportionately affects the 18-45 age group, posing a significant socio-economic challenge.
• Despite awareness campaigns, unsafe behaviors like overspeeding, distracted driving, and non-use of safety gear persist, reflecting a deeper issue of indiscipline.
• The Ministry of Road Transport and Highways, led by Shri Nitin Gadkari, launched Sadak Suraksha Abhiyaan (SSA) 2026.
• SSA 2026, themed "Parvaah Se Kartavya Tak," aims to transform road safety into a personal duty through four pillars: Kayda, Kartavya, Kavach, and Kranti.

Why It Matters: India's road safety crisis demands a shift from mere awareness to ingrained personal responsibility and duty.