PM Modi Elevates Bagurumba Dance to Global Fame, Achieves Digital Phenomenon

• Prime Minister Narendra Modi witnessed over 10,000 Bodo artists perform the "Bagurumba Dwhou" at Sarusajai Stadium, Guwahati, aiming for a Guinness World Record.
• The event, held on January 18, propelled the traditional Bagurumba dance of Assam's Bodo community into international spotlight, with global search interest peaking.
• Videos shared on PM Modi's social media platforms (X, Instagram, YouTube) garnered over 200 million views, introducing the "Butterfly Dance" to a worldwide audience.
• Dancers, clad in vibrant "Dokhna" and "Jwmgra" attire, performed to traditional instruments like "Kham," "Sifung," and "Serja," showcasing scale and synchronization.
• This global recognition symbolizes lasting peace in Bodoland post-2020 Peace Accord and integrates Northeast's tribal heritage into India's national narrative, promoting cultural tourism.

Why It Matters: PM Modi's platform amplified Bagurumba dance globally, showcasing cultural soft power and promoting Northeast heritage.