SC Plea Challenges Archaic Drug Ad Law, Seeks AYUSH Inclusion & Modern Review

• A plea in the Supreme Court challenges the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, citing its "archaic" nature.
• The petitioner seeks an expert committee to review and update the Act's schedule based on present-day scientific developments.
• The plea argues for AYUSH doctors to be recognized as 'registered medical practitioners' under Section 2(cc) of the 1954 Act.
• It criticizes Section 3(d) for imposing a "blanket ban" on advertisements for certain diseases, even for truthful and scientific information.
• The petitioner, Nitin Upadhyay, states this ban prevents non-allopathic doctors from informing the public about legitimate treatments.

Why It Matters: SC plea seeks to modernize drug advertisement laws, include AYUSH doctors, and allow truthful medical information.