Nita Ambani's Swadesh: A Tribute to India's Living Craft Heritage

• Nita Ambani's flagship store, Swadesh, celebrates India's rich craft heritage.
• Swadesh hosted an event honoring National Award-winning master artisans.
• The store features 'The Master’s Pavilion' showcasing traditional Indian art and textiles.
• Nita Ambani lauded the artisans as the "pride of India".
• Swadesh aims to preserve India's living craft traditions and support artisans.

Why It Matters: It underscores the importance of preserving India's traditional crafts and artisans.