Tamannaah Bhatia Launches Fine Jewellery Brand, Opens Juhu Flagship Store
India
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CNBC TV1804-02-2026, 18:26

Tamannaah Bhatia Launches Fine Jewellery Brand, Opens Juhu Flagship Store

  • Actor Tamannaah Bhatia debuts her fine jewellery brand, Tamannaah Fine Jewellery, marking her first venture as a founder.
  • The brand aims to shift the perception of high-value jewellery from occasion-driven to everyday wear, with pieces designed for daily life.
  • Collections like Half & Half, The Flick, and Plumptious feature 18K and 14K gold with natural diamonds and gemstones, focusing on duality and contemporary design.
  • Tamannaah is deeply involved in all aspects, from design to retail strategy, working alongside her father, Santosh Bhatia, to build trust and authenticity.
  • The first flagship store is now open in Juhu, Mumbai, offering an approachable, residential-style browsing experience, aligning with the growing trend of everyday fine jewellery.

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