Thums up ad./Image YouTube screenshot
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CNBC TV1805-02-2026, 19:02

Thums Up's 'Taste the Thunder' Anthem Goes Viral, Fans Hail it a 'Masterpiece'

  • Thums Up released a new high-octane brand anthem, 'Taste the Thunder,' on February 5, as part of its summer campaign.
  • The anthem features a collaboration between rapper Hanumankind, singer-composer Vishal Dadlani, and music composer Sushin Shyam.
  • Written by Hanumankind and Varun Grover, the music video includes Indian cricketers Suryakumar Yadav and Rinku Singh, timed for the ICC Men’s T20 World Cup.
  • Directed by Bijoy Shetty, the anthem is built around the iconic tagline 'Aaj Kuch Toofani Karte Hain' and showcases a rebellious youth spirit.
  • Social media is abuzz with praise for the anthem, with fans calling it a 'masterpiece' and a 'nostalgia ad' reminiscent of 90s commercials.

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