Mandira Bedi: Backing women's cricket wasn't for attention; I battled sexism.

• Mandira Bedi actively supported women's cricket over two decades ago, persuading corporates for sponsorship and even diverting her earnings to promote the game.
• She helped secure ₹15 lakh from ASMI for a West Indies vs. India series, which was named the ASMI Cup.
• Bedi faced significant challenges, including lack of funds and visibility for women's cricket, and battled sexism as a female cricket presenter.
• She emphasizes that her contributions were not for attention, but because she felt it was the "right thing to do."
• Bedi views India's 2025 Women's ODI World Cup win as a crucial turning point for the sport, hoping for sustained attention.

Why It Matters: It shows the vital, unacknowledged efforts that built women's cricket in India.