Lodhi Art District Unveils Asian Paints' 'Moonlit Silk' as Color of the Year

• Asian Paints revealed 'Moonlit Silk' as its Color of the Year at the Lodhi Art District, marking the district's 10th anniversary.
• 'Moonlit Silk' is described as a warm, luminous, neutral green, embodying warmth, joy, simplicity, and a longing for familiarity.
• The color was introduced through a mural, making art accessible in public spaces, aligning with Lodhi Art District's ethos of shared cultural experiences.
• Asian Paints' ColourNext research, ongoing since 2003, studies color as a cultural force, reflecting shifts in behavior and how people relate to their environments.
• MD & CEO Amit Syngle emphasized bringing color into public spaces to connect it with everyday life, making it part of culture, not just consumption.