Genderless Jewellery: The New Business Model Redefining Industry Norms

• The jewelry industry is undergoing a fundamental shift from traditional gender binaries to genderless designs, driven by evolving consumer instincts.
• Consumers, especially Gen Z, prioritize jewelry that is adaptable, easy to wear, and fits naturally into everyday life, reflecting a move towards confidence and lived-in style.
• Gender-neutral pieces offer commercial longevity, broader appeal, and align with the rise of self-purchase, making inclusivity a driver of efficiency for brands.
• Designers like Tiara Dhody focus on universal symbolism (swords, coins, hearts) rather than gender, creating pieces that are wearable, shareable, and commercially resilient.
• Mainstream brands like Kalyan Jewellers are seeing strong demand for versatile unisex designs such as chains, kadas, studs, and bold rings, as customers prioritize lifestyle integration over labels.

Why It Matters: Genderless jewelry is transforming the industry into a resilient, future-facing business model focused on inclusivity and longevity.