Why people wear white on Holi/ (Image AI generated)
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CNBC TV1826-02-2026, 17:13

Holi 2026: Why White? Unpacking the Festival's Iconic Dress Code

  • Holi 2026 will be celebrated on March 4, with Holika Dahan on March 3.
  • Wearing white on Holi is a tradition rooted in spirituality, symbolism, and cultural development, not just a fashion statement.
  • White acts as a blank canvas, making the vibrant gulal colors appear brighter and more dramatic.
  • It symbolizes purity, peace, new beginnings, and unity, setting aside social barriers.
  • The tradition also has mythological roots, historical customs, practical considerations for comfort, and influence from Bollywood.

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