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UAE's PR Strategy: Did Influencers Transform War Coverage into Paid Endorsements?
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UAE's PR Machine: Influencers Shift From War Footage To Praising Leadership Amid Attacks
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News18
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10-03-2026, 12:26
UAE's PR Machine: Influencers Shift From War Footage To Praising Leadership Amid Attacks
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Dubai influencers initially documented missile and drone attacks from Iran, sharing urgent updates and war footage.
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British fitness influencer Will Bailey, among others, posted videos of plumes of smoke and discussed the unsettling situation.
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Content dramatically shifted from war reports to polished tributes praising UAE leadership and military, raising censorship concerns.
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UAE authorities warned against sharing misinformation or content that could 'incite panic,' leading to prosecution.
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Critics argue this directive gives the government broad power to control narratives, with similar restrictions seen in Qatar and Kuwait.
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