Athleisure's Ascent: How Activewear Became Celebrities' Go-To Power Fashion
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Athleisure Reigns: How Celebrity Style Shifted From Red Carpet Glamour To Everyday Power
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News18•15-03-2026, 10:04
Athleisure Reigns: How Celebrity Style Shifted From Red Carpet Glamour To Everyday Power
•Celebrity fashion influence has shifted from red carpet couture to athleisure seen in daily life, reflecting a broader cultural emphasis on wellness and mobility.
•Rachit Soota (RYZ) highlights athleisure's power in mirroring fluid, mobile, and health-conscious contemporary lifestyles.
•The industry is evolving into "active fashion," blending athletic functionality with design precision for seamless transitions from gym to street, as noted by Soota.
•Ipshita Das (DizzyDuck) emphasizes athleisure's role in supporting modern women's versatile daily routines, offering functionality without aesthetic compromise.
•Celebrity and influencer investment in athleisure signals its maturity as a long-term lifestyle category, driven by strong consumer demand for wellness.