Gen Z First Lady Rama Duwaji Redefines Power Dressing with Rented Wardrobe in New York

• Rama Duwaji, New York's Gen Z First Lady, is disrupting traditional power dressing by using a rented wardrobe.
• For Zohran Mamdani's mayoral swearing-in, Duwaji wore a rented vintage Balenciaga coat and borrowed items, emphasizing sustainability.
• Her stylist, Gabriella Karefa-Johnson, explained that renting 'second-life fashion' was an authentic choice for Duwaji, who often thrifts.
• This transparent approach to borrowing clothes helps Duwaji avoid the fashion backlash often faced by public women in politics.
• Duwaji uses fashion as a signal of values, choosing designers like Cynthia Merhej and ensuring credits highlight borrowed items.

Why It Matters: New York's Gen Z First Lady Rama Duwaji redefines power dressing through sustainable, rented fashion.