Indian Fashion Redefines Body Positivity: Beyond Size Charts to Dignity and Freedom

• Indian fashion is moving beyond size charts, focusing on dignity, freedom, and self-expression over measurements.
• New brands like SNITCH and BeyondBound challenge traditional body image standards for both men and women.
• SNITCH's CMO, Chetan Siyal, emphasizes removing judgment and empowering men to express themselves without labels.
• BeyondBound's founder, Tejasvi Madan, states fashion should not ask people to shrink or fix themselves to belong.
• The movement aims to build a community where confidence is not conditional and self-expression is celebrated unapologetically.