Indian Jewellery Transforms: From Opulence to Everyday Practicality

• Indian jewellery, traditionally reserved for milestones, is now evolving to suit modern women's daily lives and diverse roles.
• Brands like Rare Blings and Zen Diamond India are focusing on designs that offer comfort, versatility, and seamless integration into everyday routines.
• The shift is towards lighter settings, clean silhouettes, and pieces that move effortlessly from office to social settings.
• Younger consumers prefer minimalist, stackable, and mix-and-match designs for personal expression, suitable for both Indian and Western wear.
• This evolution redefines fine jewellery pricing and positioning, with brands like LiteStyle by PNG offering design-rich, lightweight options for daily wear.

Why It Matters: Indian jewellery is moving beyond ceremonial use, embracing practicality, comfort, and personal expression for daily wear.