India's New Diamond Rule: BIS Mandates Clear Disclosure for Buyers and Brands

• The Bureau of Indian Standards (BIS) has introduced a new framework for describing and selling diamonds nationwide.
• The term "diamond" alone now exclusively refers to natural diamonds; laboratory-grown alternatives must be explicitly labeled as "laboratory-grown diamond" or "laboratory-created diamond."
• The rule bans misleading terms like "lab diamond," "eco diamond," "nature's," "pure," or "cultured" for lab-grown stones to prevent consumer confusion.
• Industry leaders, including the Natural Diamond Council and lab-grown diamond manufacturers, welcome the clarity, stating it builds consumer trust and legitimizes both categories.
• The regulation aims to ensure transparency, allowing consumers to make informed choices and fostering a more confident jewelry industry.

Why It Matters: BIS's new diamond rule mandates clear terminology, ensuring consumers know exactly what they are buying.