CHK: India's Homegrown Sneaker Brand Redefines Youth Style & Streetwear

• CHK, a Made-in-India lifestyle footwear brand, is reshaping Indian sneaker culture for Gen Z and millennials.
• Founded in 2024, it aims to create globally-standard sneakers engineered for Indian lifestyles, streets, and weather.
• The brand employs an end-to-end "Concept to Delivery" model, with design and manufacturing entirely in Tamil Nadu, ensuring quality and innovation.
• Innovations include a nano water- and dust-repellent coating, adjustable insoles, and lightweight construction, tailored for Indian conditions.
• CHK offers four distinct collections, including a dedicated women's line, focusing on comfort, style, and subtle Indian identity, with sustainable packaging.

Why It Matters: CHK leads India's sneaker revolution, blending global design with local needs and youth identity.