Maejoy will compete by entering the lifestyle space as a new accessories brand in partnership with Myntra. Additional context: Malaika Arora is launching Maejoy as part of her entrepreneurial ventures.
Malaika Arora has not publicly detailed specific challenges she foresees for her businesses. She has expanded into entrepreneurship with restaurants and a lifestyle brand, Maejoy.
Celebrities are increasingly entering the food and fashion industries, as evidenced by recent events. Lakme Fashion Week 2026 featured numerous Bollywood stars as showstoppers.
