Sustainable Fashion Myths Busted by Industry Insiders

• Industry insiders debunk common myths about sustainable fashion, emphasizing it's not boring but better-made and stylish, prioritizing creativity and modern designs.
• Sustainable clothing is often easier to care for, requiring fewer washes, and is more durable than synthetic alternatives, challenging the high-maintenance misconception.
• Sustainable fashion's cost reflects fair wages and responsible production, offering long-term value and affordability when considering garment longevity.
• Natural fabrics aren't automatically sustainable; their true impact depends on farming, dyeing, and labor conditions, with durability being a crucial factor.
• Every sustainable purchase contributes to systemic change, and genuine brands prioritize transparency, traceable supply chains, and data over mere marketing.

Why It Matters: It debunks myths, helping you make informed sustainable fashion choices.