Velvet & Zardozi: The Enduring Language of True Luxury Hand Embellishment

• Handcrafted textiles like velvet and Zardozi offer a deeper, slower luxury rooted in touch, time, and intention, resisting quick, surface-level trends.
• Kailash Poojary of V V. Exports Universal Pvt. Ltd highlights velvet's quiet elegance, its ability to absorb and reflect light, and its comforting depth.
• Siddharth Bindra of BIBA emphasizes Zardozi's historical significance, precision, and patience, noting that every stitch is intentional and its beauty unfolds slowly.
• Traditional Zardozi, executed on luxurious bases like silk and brocade, involves artisans meticulously embroidering for days or months on an adda.
• The article concludes that true luxury in hand embellishment lies in respecting the skill, time, and traditions, offering authenticity and enduring value over machine-made uniformity.

Why It Matters: Handcrafted velvet and Zardozi represent true luxury through their enduring artistry, patience, and deep respect for tradition.