Kunafa to Matcha: 5 Food Trends That Ruled Social Media in 2025

• Social media platforms like TikTok and Instagram drove 2025's top food trends, showcasing India's growing openness to global culinary influences.
• Kunafa desserts, inspired by the viral Dubai chocolate, became a major trend, appearing in various forms like cheesecakes and croissants.
• Matcha-based beverages, popular for their aesthetic and health benefits, were widely adopted in lattes, smoothies, and desserts, especially by Gen Z.
• Korean street food, including tteokbokki, corn dogs, and japchae, continued its rise in popularity across India.
• Gourmet mithai saw upgrades with premium ingredients, gold coatings, and new flavors, transforming traditional sweets into luxury items.
• Cloud coffee, a frothy blend of espresso, coconut water, and creamer, emerged as a visually appealing beverage trend on social media.

Why It Matters: Social media shapes global food trends, reflecting evolving Indian tastes.