Messi's Wine-Sprite Mix Boosts Coca-Cola Value by Rs 1 Lakh Crore in 13 Days

• Lionel Messi's casual revelation about mixing wine with Sprite significantly boosted Coca-Cola's stock value.
• Coca-Cola's stocks soared by nearly $13 billion (Rs 1.17 lakh crore) since Messi's comment on January 7, 2026.
• Messi, the Inter Miami skipper, mentioned his preference for wine with Sprite on Luzu TV, stating it helps him relax in Miami's hot weather.
• The surge, reported by 'Day Trading', reflects a 5 percent rise in Coca-Cola shares, highlighting Messi's immense global influence.
• This contrasts with Cristiano Ronaldo's 2021 gesture at Euro 2020, which caused Coca-Cola's market value to drop after he moved bottles away.

Why It Matters: Messi's beverage preference led to a massive surge in Coca-Cola's market value, showcasing his global impact.