Indian Consumers Embrace Daily Sun Care: SPF Becomes Year-Round Ritual

• Sunscreen in India is transitioning from occasional summer use to a daily, year-round ritual due to increased awareness of skin health and environmental exposure.
• Consumers are becoming more discerning, seeking lightweight, non-comedogenic, and multifunctional formulations that offer protection beyond just SPF numbers.
• Harmeet Singh, Chief Brand Officer, Asia South, The Body Shop, highlights the shift towards choosing the right sunscreen for skin type and understanding the cumulative impact of daily sun exposure.
• Mohit Goyal, co-founder and director, Swiss Beauty, notes that social trends and lifestyle inspiration are driving demand for broad-spectrum, lightweight, nourishing, and non-sticky formulas.
• Innovation in formats like mist-based sunscreens and portable solutions is making reapplication easier, reflecting a broader shift towards preventive skincare and long-term skin health.