Skincare's Future: 2026 Focuses on Real Outcomes, Not Just Claims, Says Dr Agrawal

• Skincare industry shifting from bold marketing claims and instant results to measurable, long-term skin outcomes by 2026.
• Dr Prashant Agrawal, Senior Dermatologist, emphasizes that true innovation will focus on what skin experiences over time, not temporary fixes.
• Future formulations will prioritize strengthening the skin barrier and delivering actives gently, addressing root causes like chronic inflammation.
• Consumers demand transparency: fewer, better-chosen ingredients with clear concentrations and synergistic effects, especially for sensitive Indian skin.
• Brands must embrace realistic timelines for skin improvement, with dermatological involvement becoming crucial from product development for safety and long-term health.

Why It Matters: 2026 skincare will prioritize credible, long-term outcomes and scientific rigor over fleeting marketing promises.