Urban India's Dairy Revolution: From Milk to Modern Nutrition

• Urban Indian consumers are moving beyond traditional milk, seeking value-added dairy products aligned with fast-paced lifestyles and health goals.
• The rise of flavored milk, probiotic curd, and lactose-free options is transforming dairy perception and consumption.
• Ravin Saluja (Nova Dairy) notes consumers prioritize functionality, nutrition, and convenience, while Varsha Gorey (Apollo Hospitals) observes a shift towards functional foods among patients.
• Value-added products make milk's inherent benefits (complete protein, calcium) more accessible and relevant to younger, health-conscious consumers.
• Experts advise informed consumption, checking sugar levels, and choosing products with live cultures and minimal additives to avoid hidden sugars.