Mirumi: The New Emotional Robot Bag Charm Craze Surpassing Labubu?

• Mirumi, a fuzzy, wide-eyed robot by Tokyo-based Yukai Engineering, is the latest bag charm trend, compared to Labubu.
• Unlike static Labubu, Mirumi moves, senses, and reacts to sound and movement, acting as an "emotional companion."
• It's a palm-sized robot covered in soft fur, designed to hang from bags, offering presence rather than conventional utility.
• Mirumi represents a shift from fashion as a status symbol to "emotional tech," providing comfort and connection.
• Its popularity reflects a post-pandemic desire for tactile, comforting objects that communicate inner life, as seen in its successful Kickstarter.

Why It Matters: Mirumi redefines bag charms as emotional tech, offering companionship and comfort beyond mere status.