Arunachal Pradesh Launches 'Take A New Turn' Tourism Campaign for Experiential Travel

• Arunachal Pradesh Tourism unveiled its 'Take a New Turn in Arunachal' campaign, positioning the state as India's ultimate frontier for discovery and cultural immersion.
• The campaign, launched by Minister Shri Pasang Dorjee Sona in New Delhi, highlights the state's refreshed brand identity "Beyond Myths and Mountains."
• It invites travelers to explore iconic destinations like Tawang, Ziro, Anini, Namsai, Dong, and Mechukha, focusing on local interactions and deep cultural connect.
• Arunachal Pradesh saw over 1 million tourist visits annually in 2023-2024, driven by strategic branding, improved connectivity, and diverse experiential offerings.
• The new tourism policy prioritizes enhanced road/air connectivity, visitor amenities, accommodation expansion, and segments like adventure, eco, and tribal tourism.

Why It Matters: Arunachal Pradesh boosts tourism with a new campaign focusing on experiential travel, cultural immersion, and improved infrastructure.