Gen Z Redefines Travel: Experiences Over Shopping in 2026

• Gen Z travelers prioritize experiences like cooking classes and trekking over material purchases, even amid rising costs.
• Klook's Travel Pulse 2026 report shows 88% of global travelers plan to maintain or increase travel budgets, with APAC leading spending increases.
• Travelers are opting for multi-city rail passes, boutique stays, and immersive workshops, moving beyond mainstream tourist spots.
• Social media influences destination choices, while AI tools are widely used for research, translation, and itinerary planning.
• The multi-destination mindset is growing, with travelers exploring secondary cities and offbeat locations for authentic local experiences.